Automotive (Audi & CarMax)

A series of short-form films for Audi and CarMax, designed to communicate clearly across multiple formats and viewing environments.

For Audi, we created :15 OLV spots across 16:9, 1:1, 4:3, and 9:16—built to work without voiceover. The storytelling relied on tight editing, strong visuals, and supers that carried the message, allowing each piece to land quickly and consistently across platforms.

For CarMax, the focus shifted to utility. We developed a “Fast Facts” approach to help shoppers understand key differences between popular SUVs—mirroring the experience of walking a lot, from exterior styling to interior features and cargo space. Clean, brand-led graphics reinforced clarity and made each piece instantly recognizable.

Across both, the goal was the same: simple, visual systems that made complex information easy to understand and adapt across formats.