Retail

Experience across Walmart, Safeway, SuperValu, and Ferguson meant working at the pace retail demands—high volume, fast turnaround, and constant collaboration across teams and partners.

The work ranged from driving in-store traffic to removing purchase barriers at the shelf. For Ferguson, that meant elevating the showroom experience and bringing people into physical spaces. For Walmart, it included content like “Savings Catcher” and “Tech Guy,” designed to simplify decisions and help shoppers choose with confidence—along with large-scale in-store digital that turned key areas into destinations.

For Safeway, the “Ingredients for Life” campaign repositioned the brand from a routine errand to something more meaningful—helping drive market share growth in 51 of the first 52 weeks and raising stock prices by 20%..

Across SuperValu brands, the focus shifted to fresh food—using the “Crazy About Food” campaign to connect emotionally with customers and change how the stores were perceived.

Across all of it, the goal was the same: clear, effective work that meets shoppers in the moment and drives action.