Nestlé

I grew up with Nestlé Crunch and Baby Ruth bars—so getting to later create work for those same brands was a full-circle moment.

The work included launching Nestlé Wonderball in the U.S. and helping relaunch Wonka Candies—including Nerds, Chewy Runts, Gobstoppers, and Laffy Taffy—for a new generation.

Across both established and legacy brands, the goal was the same: keep the personality intact while making the work feel relevant again for today’s audience.

While the format and resolution show some age, the ideas themselves still stand the test of time.